About

At loyed&co, our collaborative approach combines strategic thinking with artistic flair, ensuring that from the first conversation to the final farewell, your event exceeds expectations while reflecting your distinct style and objectives. We bring warmth to professionalism, making the journey as memorable as the destination itself.

Meet the Founder, Sydney Loyed

Sydney Loyed's journey in event planning began in childhood, where she first discovered her passion for execution and community service while volunteering alongside her mother at Rainbow Days. This early foundation blossomed during her time at the University of Texas, where she served as Philanthropy Chair, coordinating impactful events supporting St. Jude Children's Research Hospital. After graduating with a Bachelor of Arts in Mathematics—a background that infuses her work with precision and budget-conscious planning—Sydney honed her expertise through roles at prestigious organizations. Her career path included managing high-profile events at JHL Company, orchestrating campus-wide celebrations at the University of Texas President's Office, and coordinating international business development trips for the Texas Economic Development Corporation.

Today, Sydney's portfolio spans intimate 8-person VIP dinners to 1,500+ person fundraising galas, including prestigious events like the 2023 Governor's inaugural ball. Her commitment to community service remains steadfast, evidenced by her four-year leadership with Susan G. Komen's Junior Executive Board and ongoing involvement with organizations like ATX Food Fridge, Any Baby Can, and The Trail Conservancy. When she's not transforming clients' visions into reality, Sydney can be found running with local groups or exploring the world with her husband. Her reputation for excellence is reflected in a client base built primarily through referrals, underscoring her ability to not just meet but exceed expectations while ensuring every event delivers meaningful ROI for her clients.

Meet Our Account Manager,
Emily Pair

Originally from Raleigh, North Carolina, Emily’s passion for creating meaningful experiences began in the golf industry following her time at Auburn University, where she earned a Bachelor of Science in Business with a concentration in Marketing. Her career has since taken her through large-scale events and hospitality, with the majority of her professional experience spent at the United States Golf Association. There, she developed a strong foundation in event operations, logistics, and the many details that come together to create an exceptional guest experience. 

Emily approaches every project with equal parts creativity, intention, and attention to detail. She believes the most memorable events are often found in the thoughtful details. She is passionate about bringing a client’s vision to life while building genuine, lasting relationships along the way.

At her core, Emily loves bringing people together and creating experiences that leave a lasting impression. She thrives in the details, enjoys finding opportunities to add a little fun, and believes the strongest events are built on collaboration, trust, and a shared vision. Outside of work, Emily enjoys travel, art, watching sports, taking a long walk, or spending quality time with her family and friends.